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Matt Damon Says Netflix Shapes Films for Phone-Distracted Viewers as "The Rip" Tops Charts

His comments outline a playbook of early hooks with repeated exposition to keep at-home audiences from dropping off.

Overview

  • The Rip is currently the most-streamed film on Netflix, according to the latest chart reports.
  • Damon said on the Joe Rogan podcast that Netflix wants a major action beat within the first five minutes and that key plot points are repeated three or four times in dialogue.
  • He contrasted focused cinema viewing with the distraction-heavy home setting, describing theaters as a shared, church-like experience.
  • Damon and Ben Affleck arranged success-based bonuses for their crew on The Rip, a deal outlets note is unusual for Netflix’s typical upfront-only pay model.
  • Affleck cited Netflix’s hit miniseries Adolescence as proof that slower, less expository storytelling can still draw large audiences.