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Matt Damon and Ben Affleck Say Netflix Pushes Repetition and Early Spectacle to Hold Distracted Viewers

There is no confirmed Netflix policy matching the guidance they described on a widely heard podcast.

Overview

  • The actors outlined the claims on The Joe Rogan Experience while promoting their Netflix film The Rip.
  • Damon said Netflix suggests reiterating key plot points several times in dialogue because many viewers watch while using their phones.
  • He also said platforms ask for a striking action or eye‑catching moment within the first five minutes to keep audiences from dropping off.
  • Affleck noted that some titles succeed without those tactics, citing the series Adolescence as an exception.
  • Coverage linked the remarks to attention research and to Netflix’s business backdrop, and reported that The Rip reached top viewership positions in Netflix markets.