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Matt Campbell Inks Discounted Extension Through 2032 With Iowa State

Tiered incentives alongside expanded staff-funding provisions reinforce coaching stability at Iowa State.

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Iowa State football head coach Matt Campbell speaks during Iowa State football media day at Stark Performance Center on July 25, 2025, in Ames. Lily Smith/The Register / USA TODAY NETWORK via Imagn Images

Overview

  • The deal guarantees Campbell $5 million in annual compensation.
  • Performance bonuses escalate from $250,000 for seven regular-season wins to $1.5 million for a 12–0 record, with extra payouts for Big 12 title game appearances and championships.
  • Campbell accepted a salary discount to boost his staff’s pay pool and allow Iowa State to allocate an additional $1 million to player revenue-sharing.
  • Buyout terms include a $2 million fee for departing to another Power Four head coaching job and no liquidated damages if he leaves for an NFL position.
  • Entering his 10th season, Campbell is the winningest coach in school history with 64 victories and led the Cyclones to their first 11-win campaign and Big 12 championship game berth last year.