Overview
- Two rival groups of lassi sellers clashed July 28 on the road to Barsana Ladli Ji Temple near Radha Rani Temple as they fought over customers, hurling kulhads, sticks and bricks.
- Viral footage of the melee prompted comparisons to the 2021 Baghpat chaat stall brawl and spread rapidly on social media.
- By July 29, Mathura police had registered a formal complaint and confirmed that a woman injured in the fight received medical care as authorities gathered evidence.
- No officers were present during the altercation, prompting panic among pilgrims and highlighting enforcement gaps along key temple routes.
- The clash has raised fresh questions about managing informal vendor competition and public safety at Uttar Pradesh pilgrimage sites.