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Materialists’ to Debut on Premium VOD July 22

A24’s hybrid rollout brings the Dakota Johnson–led romance to Apple TV, Prime Video and other VOD services while it remains in theaters.

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Overview

  • The film will be available for purchase and rental on Apple TV, Amazon Prime Video, Google TV/YouTube Movies, Fandango at Home and local cable on-demand platforms.
  • Third-party trackers peg the premium VOD window at a $24.99 purchase price and a $19.99 rental fee for a 48-hour viewing period.
  • Written and directed by Oscar-nominee Celine Song, Materialists stars Dakota Johnson as a New York matchmaker caught between Pedro Pascal’s perfect new prospect and Chris Evans’s charming ex.
  • Since its June 13 theatrical release, Materialists has grossed over $50 million worldwide—including a $12 million domestic opening weekend—and continues its cinema run.
  • A24’s decision to launch PVOD alongside ongoing theatrical screenings underscores a growing hybrid distribution model for mid-budget indie films.