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Materialists’ Debuts with Mixed Box Office and Polarized Audience Response

Underperforming in India after a $12 million U.S. debut, the film’s open-ended finale has divided viewers

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Overview

  • Materialists premiered June 13 through A24, starring Dakota Johnson as a New York matchmaker torn between two romantic prospects.
  • The film opened to $12 million domestically—A24’s third-largest indie debut—but grossed under Rs 5 crore during its opening weekend in India.
  • Critical reaction has skewed positive, while audience response was lukewarm, reflected in a B- CinemaScore and a 69% viewer rating on Rotten Tomatoes.
  • Viewers are split over the film’s ambiguous City Hall ending, with some labeling it “broke man propaganda” and others applauding its take on transactional love.
  • Director Celine Song said she chose the City Hall finale to highlight the uncertainty of modern relationships and spark conversation about material expectations.