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Match of the Day Ratings Dip After Lineker Exit as BBC Cites iPlayer Shift

New reporting shows average viewers down to about 2.39m, with the programme holding a roughly 35% share of its Saturday slot.

Overview

  • Multiple outlets report average linear viewership this season at roughly 2.39m, down from about 2.68m over the same period last year.
  • The BBC now posts full match-length highlights on iPlayer around two hours before broadcast, with reports citing roughly 1.7m weekly viewers for those clips.
  • The corporation says a significant share of the audience now watches on iPlayer, though it has not provided streaming figures.
  • Audience share in the late-Saturday timeslot averages 34.8% this season, slightly higher than in each of the previous two years.
  • Ratings had been declining before Gary Lineker’s May departure, and the show now uses a presenting rotation of Mark Chapman, Gabby Logan and Kelly Cates with Wayne Rooney added as a pundit.