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Masters Gnome Craze Hits Augusta: $49.50 Figurines Sell for Up to $300 on Resale Market

The annual golf tournament sees a surge in popularity for its collectible gnomes, with patrons eagerly lining up each morning to secure the limited-edition items.

  • Gnomes introduced at Augusta National in 2016 have become a must-have souvenir, with some reselling for significantly higher prices.
  • Patrons are limited to purchasing one gnome per person, increasing demand and creating long lines at the merchandise stores.
  • The collectible gnomes, featuring unique designs each year, are only available at the tournament, not sold online.
  • Some original 2016 gnomes are now valued between $6,000-$7,000 on the resale market.
  • Forbes reported that the Masters made $69 million in merchandise sales in 2022, highlighting the financial impact of such collectibles.
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