Overview

• Gnomes introduced at Augusta National in 2016 have become a must-have souvenir, with some reselling for significantly higher prices.
• Patrons are limited to purchasing one gnome per person, increasing demand and creating long lines at the merchandise stores.
• The collectible gnomes, featuring unique designs each year, are only available at the tournament, not sold online.
• Some original 2016 gnomes are now valued between $6,000-$7,000 on the resale market.
• Forbes reported that the Masters made $69 million in merchandise sales in 2022, highlighting the financial impact of such collectibles.