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3w ago

Masters Adds Prime Video for Early Round Coverage in 2026

The new two-hour Thursday and Friday window boosts total broadcast time to about 27 hours, reflecting Augusta National’s measured expansion into streaming.

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AUGUSTA, GEORGIA - APRIL 13: Rory McIlroy of Northern Ireland acknowledges the applause as he prepares to receive his Green Jacket from the 2024 Champion Scottie Scheffler of The United States at the official presentation ceremony after the final round of the 2025 Masters Tournament at Augusta National Golf Club on April 13, 2025 in Augusta, Georgia. (Photo by David Cannon/Getty Images)
Peter Casey-Imagn Images
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Overview

  • Prime Video will stream live coverage from 1–3 p.m. ET on Thursday, April 9, and Friday, April 10, 2026, before ESPN’s 3–7:30 p.m. broadcasts.
  • CBS remains the weekend broadcaster with live coverage from 2–7 p.m. ET on April 11–12, preceded by Paramount+ streaming from noon to 2 p.m. each day.
  • This is the first time the Masters will appear on Amazon Prime Video, adding four total hours to the opening rounds.
  • With the Prime Video addition, primary broadcast and streaming coverage will reach roughly 27 hours in 2026, up from 18 hours in 2024.
  • Augusta National continues its annual, tightly controlled rights approach, adding Prime Video alongside long-standing partners CBS Sports and ESPN.