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Masters 2026 Concessions Keep $1.50 Classics as New Candy Bar Debuts

Low on-site prices reflect a deliberate tradition that Augusta National can uphold through strong merchandise sales.

Overview

  • Coverage Thursday confirms signature egg salad and pimento cheese sandwiches still cost $1.50, with most items priced at $3 or less.
  • A Masters candy bar enters the lineup at $2.25, described by The Athletic’s Gabby Herzig as a dark-milk chocolate blend with caramel, rice crisps and hazelnut crunch.
  • Last year’s savory tomato hand pie is off the 2026 menu, marking one of the few notable subtractions.
  • Small tweaks show up elsewhere, with muffins and cheese straws up 50 cents, cookies up 25 cents, and water, soft drinks and iced tea still $2.
  • A viral women’s amateur menu photo renewed focus on affordability, while reports estimate roughly $70 million in Masters merchandise sales that help keep concession prices low.