Overview
- The new season premiered on Friday, October 16, with a launch show on Telefe and HBO Max that began at 21:30 and peaked at 11.8 rating points.
- Producers opened the season with 14 children aged 8–13 competing in family‑friendly challenges and the judges chose not to eliminate anyone on the first night.
- The judging panel mixes culinary figures Germán Martitegui and Maru Botana with Ian Lucas, the recent MasterChef Celebrity winner whose social reach is being used to attract younger viewers.
- The launch used a multiplatform strategy that includes linear broadcast, streaming on HBO Max, a later airing on TNT and a Streams Telefe live react show hosted by influencers Juli Castro and Mernuel.
- Telefe revived the junior format after a decade off the air to extend the MasterChef cycle following strong Celebrity ratings, a move likely to sustain audience engagement across TV and digital channels.