Mastercard Launches Ultra-Premium World Legend Card in Brazil Above Black Tier
Banks will set pricing and rewards, with issuance capped to keep the product exclusive.
Overview
- Seven issuers will offer the card at launch: Banco do Brasil, Itaú, BTG Pactual, C6 Bank, PicPay, Sicoob and Sisprime.
- Gastronomy and culture perks include priority reservations and complimentary valet at Michelin-starred restaurants, access to shows and art curatorship by Ateliê Nara Roesler.
- Travel benefits feature anytime check-in and check-out at partner luxury hotels, priority airport lines, travel insurance, rental car coverage and a 24/7 concierge.
- Mastercard opened a Taste of Priceless space at São Paulo’s Guarulhos airport with a menu by chef Alex Atala, accessible to World Legend cardholders.
- The card targets the top 1% of earners in Brazil, and a 2026 World Legend Exclusive tier is planned for the top 0.1% with an Air Companion business-class ticket benefit.