Massachusetts Governor Promotes LGBTQ Rights and Safe Spaces in Ad Campaign

Massachusetts Governor Maura Healey is promoting the state's legal protections for LGBTQ people as a selling point for moving to Massachusetts.
Massachusetts launched a billboard campaign promoting the state as a welcoming and safe place for all, featuring images of LGBTQ couples.
Billboards featuring LGBTQIA+ couples and the words “Massachusetts For Us All” are being displayed in Florida and Texas.
The campaign is launched by the Massachusetts Office of Travel & Tourism to promote Massachusetts as a welcoming and safe place for all.
The Massachusetts Office of Tourism and Travel hopes to continue creating campaigns that showcase the state’s diversity and inclusivity of all communities.