Overview
- On Thursday, September 17 the BJP kicked off the Seva Sankalp Abhiyan with simultaneous events in Vadnagar, Varanasi and Ujjain that included flag-offs of twin bike yatras, diya-lighting, blood donation camps and cleanliness drives.
- The party says the twin yatras involve about 1,000 young participants across roughly 40,000 km, will pass through more than 190 districts and are scheduled to finish in Varanasi on October 7, the date Modi completes 25 years in public office.
- Gujarat organisers announced an 88 lakh diya-lighting plan at about 18,500 sites while national activities include school contests, plantation and health drives, social-media creator outreach and a drive to collect beneficiary stories of government schemes.
- Senior NDA leaders including Amit Shah, Rajnath Singh, N. Chandrababu Naidu and Eknath Shinde joined launch events, and political figures at home and abroad sent birthday greetings, signalling both domestic consolidation and diplomatic goodwill.
- The BJP frames the month-long programme as celebration and outreach designed to dominate public space and mobilise voters and volunteers ahead of upcoming assembly polls, a strategy that could shift local campaign attention and youth engagement in the near term.