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Maserati MCPura Lands With Lower Australian Prices

The pricing reset sharpens the mid‑engine model’s positioning as Maserati navigates a recent sales slump.

Overview

  • Maserati Australia has set the MCPura at $450,000 before on-road costs for the coupe and $520,000 for the Cielo convertible, undercutting the outgoing MC20 by $40,000 and $35,000 respectively.
  • Local deliveries of both body styles are scheduled to begin early next year with a limited initial allocation, according to Maserati Australia.
  • Performance is unchanged from the MC20, with the mid-mounted 3.0‑litre twin‑turbo Nettuno V6 producing 463kW and 720Nm and a claimed 0–100km/h time of 2.9 seconds.
  • Updates include new front and rear bumpers, restyled alloy wheels inspired by the A6GCS, expanded paint choices of more than 30 colours, a flat‑top steering wheel, and an Alcantara‑focused cabin; the Cielo adds a PDLC glass roof that can turn opaque or transparent at a touch.
  • At these price points the MCPura undercuts rivals such as the McLaren Artura, Porsche 911 Turbo S and Ferrari 296 GTB in Australia.