Overview

• Jim Smith, formerly of the Atlanta Braves and other professional sports organizations, was officially introduced as Maryland's athletic director on May 22, 2025.
• Smith outlined a revenue-focused agenda, highlighting the need for innovative approaches to close financial and competitive gaps within the Big Ten Conference.
• Smith emphasized plans to enhance fan engagement, aiming to increase attendance at SECU Stadium and Xfinity Center while delivering top-tier game-day experiences.
• He pledged to support football coach Mike Locksley with the necessary resources to compete effectively with Big Ten peers like Michigan and Ohio State.
• Smith acknowledged the challenges of adapting to the evolving collegiate sports landscape, including NIL policies and potential revenue-sharing with players.