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Mary-Kate and Ashley Olsen Work the Floor at The Row’s Hamptons Store in Rare Sighting

Their low-profile brand strategy keeps attention on The Row’s craft, reflecting strict no‑phone show rules.

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Overview

  • On August 21, the 39-year-old twins were photographed inside their Hamptons storefront arranging racks, hanging pieces, and tidying the space.
  • They appeared makeup-free in matching black loungewear while curating minimalist garments from their label.
  • The appearance follows few public outings over the past year, including a November 2024 birthday event in New York.
  • The Row, developed in 2005 and launched in 2006, takes its name from Savile Row and emphasizes exceptional fabrics, tailoring, and a product-first ethos.
  • Their no-phone, no-social-media policy remains in place for the Fall 2025 Paris Fashion Week presentation, with notebooks provided to attendees.