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Mary Earps Memoir Fallout Shifts Focus to Women’s Football’s Culture

Commentary now questions how social media‑driven celebrity is shaping the women’s game.

Overview

  • Fresh serialisation of All In drew fire after Earps called Hannah Hampton “disruptive” and criticised Sarina Wiegman.
  • Earps told BBC Sport that reactions were “distorted” and said she did not write the book to tear anyone down.
  • Hannah Hampton has stayed publicly quiet and continued to perform, with analyses noting a strengthened public standing.
  • Writers point to toxic currents in fandom and the pressures of personal branding that can turn team dynamics into PR crises.
  • Opinion pieces link the row to structural issues, floating a summer WSL season, play-offs and greater scope for independent clubs, citing flat attendance figures reported this season.