Particle.news
Download on the App Store
13 ARTICLES
·
2d ago

Marvel’s 'Thunderbolts*' Rebranded as 'The New Avengers' Sparks Renewed Box Office Interest

The MCU’s latest ensemble film sees a mid-release marketing shift, driving a 48% weekday box office increase and laying groundwork for future Marvel projects.

Thunderbolts* cast
Image
Jake Schreier, Wendell Pierce, Geraldine Viswanathan, Julia Louis-Dreyfus, Florence Pugh, Hannah John-Kamen, David Harbour, Wyatt Russell and Lewis Pullman at the European premiere of "Thunderbolts*" held on April 22, 2025 at Cineworld Leicester Square in London, England.
Custom image of Ghost in front of characters from Thunderbolts*

Overview

  • Thunderbolts*, released on May 1, 2025, has been officially rebranded as 'The New Avengers' in marketing following its climactic reveal in the film’s final act.
  • The film has grossed $173 million globally, with a 48% weekday box office surge attributed to the rebranding and Discount Tuesday promotions.
  • Critics have praised the movie’s darker, character-driven narrative, earning it an 88% Rotten Tomatoes score and solid audience reception.
  • Thunderbolts* has entered the top 100 highest-grossing superhero movies worldwide, surpassing titles like 2015’s Fantastic Four reboot and The Suicide Squad.
  • A digital release is expected in June, with Disney+ streaming likely in August, as the film sets up future MCU entries, including The Fantastic Four: First Steps and Avengers: Doomsday.