Overview

• ‘The New Avengers,’ formerly titled ‘Thunderbolts,’ has grossed $157.4 million domestically and $328 million worldwide as of day 18 in theaters.
• The film experienced a 49% drop in its third weekend and a 32.5% drop on its third Monday, maintaining stronger holds compared to several other Marvel titles at similar stages.
• Despite losing 370 theaters, including IMAX screens, the movie continues to perform well due to positive word-of-mouth and strong audience reception.
• Industry projections estimate a final domestic gross of $195–210 million, with the $200 million mark becoming increasingly unlikely.
• The rebranding aligns with Marvel’s strategy to build narrative bridges toward Phase Six, positioning the team for future ensemble films like ‘Avengers: Doomsday.’