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Marvel’s ‘Avengers: Doomsday’ Teaser Rollout Surpasses 1 Billion Views After Theatrical-First Debut

The Russo brothers framed the four character vignettes as narrative clues, driving record engagement on Instagram and TikTok.

Overview

  • Marvel confirmed a combined 1.02 billion views for the four teasers, with internal data indicating platform records on Instagram (over 500 million) and TikTok (over 100 million).
  • Each short premiered in theaters ahead of Avatar: Fire & Ash and was posted online days later, a strategy that tolerated leaks but generated unusually high organic social activity.
  • The clips spotlight Chris EvansSteve Rogers, Chris Hemsworth’s Thor, returning X‑Men actors Patrick Stewart, Ian McKellen and James Marsden, and a Wakanda sequence that introduces Ben Grimm (The Thing).
  • Joe Russo said the pieces are narrative information and “clues,” while fans are circulating an Endgame timecode theory that remains unconfirmed by Marvel.
  • Marvel posted a thank‑you message and launched an official countdown to the Dec. 18, 2026 opening, noting the teasers’ success came without showing Robert Downey Jr.’s Doctor Doom.