Particle.news
Download on the App Store
4 ARTICLES
·
2w ago

Marvel’s 9-Liter Galactus Popcorn Bucket Breaks Cinema Size Record

Featuring LED eyes with removable horns for $80 underscores the role of premium concessions in theaters’ postpandemic revenue strategy.

The shadow of Galactus looms large over the Statue of Liberty in a shot from The Fantastic Four: First Steps.
Image
Image
Image

Overview

  • The 9-liter bucket holds 361 ounces of popcorn and earned a Guinness World Record as the largest popcorn container sold in cinemas.
  • Styled after Ralph Ineson’s Galactus head, the container measures 20 inches wide, 17.5 inches tall and 9.6 inches deep.
  • It debuted in Cinemark, AMC and Regal theaters on July 24 and will be sold online at $80 on Cinemark’s site July 26, AMC’s August 1 and Regal’s August 14.
  • Novelty buckets like this one have driven high-margin sales that helped AMC report $54 million in collectible-vessel revenue in 2023.
  • Fans lined up at Los Angeles’s TCL Chinese Theatre for the unveiling and praise the bucket as both a display piece and immersive moviegoing accessory.