Overview

• Marvel Studios has partnered with Heineken Silver to promote the upcoming Deadpool & Wolverine film.
• The campaign includes a TV spot where Deadpool and Wolverine settle their differences over a beer.
• This marks a shift from Marvel's traditionally family-friendly image to a more mature, R-rated approach.
• Heineken Silver's campaign slogan emphasizes 'All the Taste, No Bitter Endings.'
• The collaboration aims to attract both Marvel fans and beer enthusiasts with its unique, humorous approach.