Marvel Teams Up with Heineken Silver for Deadpool & Wolverine Campaign

The new promotional campaign features Ryan Reynolds and Hugh Jackman resolving their on-screen rivalry over a beer.

Marvel Studios has partnered with Heineken Silver to promote the upcoming Deadpool & Wolverine film.
The campaign includes a TV spot where Deadpool and Wolverine settle their differences over a beer.
This marks a shift from Marvel's traditionally family-friendly image to a more mature, R-rated approach.
Heineken Silver's campaign slogan emphasizes 'All the Taste, No Bitter Endings.'
The collaboration aims to attract both Marvel fans and beer enthusiasts with its unique, humorous approach.