Overview

• Kevin Feige has acknowledged that the MCU's rapid post-Endgame expansion led to audience fatigue and operational challenges, likening the franchise's interconnected content to homework for viewers.
• Since 2019, Marvel released 11 movies and 12 Disney+ series, compared to 23 films in the 11 years prior, contributing to the perception of over-saturation.
• Disney CEO Bob Iger confirmed plans to reduce annual releases to two or three movies and approximately two series per year, aiming to improve narrative focus and production efficiency.
• Marvel Studios has restructured its creative process, delegating TV oversight and prioritizing standalone storytelling to attract new audiences and re-engage lapsed fans.
• Upcoming releases like 'Thunderbolts' in theaters and 'Ironheart' on Disney+ will serve as early tests of this recalibrated approach to quality over quantity.