Overview
- Advance bookings opened in India on Friday, Sept. 11 for Avengers: Endgame: Encore in IMAX, Disney’s new Infinity Vision certification and multiple premium formats ahead of the Sept. 25 release.
- Marvel says Encore will include new material to prime audiences for Avengers: Doomsday, which the studio has scheduled to arrive in cinemas on Dec. 18.
- Local outlets have named specific Indian cinemas as among the first Infinity Vision-certified locations, including PVR Sangam (Chakala) in Mumbai, PVR Promenade in Delhi and Cinepolis Lake Mall in Kolkata, though lists are expected to expand.
- Several outlets report that a Doomsday-linked post-credits scene will be shown only in IMAX and Infinity Vision auditoriums, but that exclusivity is reported with limited sourcing and has not been fully confirmed by the studio in coverage.
- Industry observers say the push uses a legacy tentpole to sell a tiered theatrical experience, a strategy that could boost premium ticket sales while prompting debates over higher prices and unequal access to small but newsworthy content.