Overview

• Marvel's rebranding seeks to address audience fatigue from needing to watch everything to understand anything.
• The new labels will allow viewers to enjoy shows without feeling obligated to follow the entire Marvel Cinematic Universe.
• Marvel Television will focus on live-action series, while Marvel Animation will handle animated projects.
• The Marvel Spotlight banner will highlight standalone, character-driven stories with less connection to the MCU.
• Disney CEO Bob Iger announced a reduction in Marvel's TV output to improve quality and manageability.