Overview

• Marvel Studios has officially renamed its latest film from 'Thunderbolts*' to 'The New Avengers,' reflecting the narrative twist revealed in the movie's credits.
• The rebranding includes updated posters, social media assets, and promotional stunts, such as Sebastian Stan swapping out bus stop advertisements in Los Angeles.
• This deliberate spoiler-driven campaign aims to capitalize on the Avengers' brand recognition and potentially boost the film's box office performance after its $76 million domestic opening.
• The film's director, Jake Schreier, confirmed that the asterisk in the original title was planned from the first draft to hint at this eventual reveal.
• Industry analysts are closely watching whether this marketing strategy will sustain audience interest and position the team as a cornerstone of the MCU's future storylines.