Particle.news
Download on the App Store
72 ARTICLES
·
4d ago

Marvel Officially Rebrands 'Thunderbolts*' as 'The New Avengers'

In a groundbreaking move, Marvel updates marketing materials to reflect the film's title change, aligning with its narrative twist and future MCU plans.

Image
Image
Wyatt Russell, Florence Pugh, Sebastian Stan, David Harbour, and Hannah John-Kamen in "Thunderbolts*."
The cast of Thunderbolts*

Overview

  • Marvel has permanently rebranded its latest film, originally titled 'Thunderbolts*,' as 'The New Avengers,' marking the first planned post-release title change in studio history.
  • The rebrand was revealed three days after the film's release, with updated posters, billboards, and social media posts reflecting the new title globally.
  • The film’s narrative twist, where the team is renamed 'The New Avengers,' was planned from the earliest script drafts, according to director Jake Schreier.
  • The title change aims to leverage the Avengers brand to sustain box office momentum after a $76 million domestic opening, a modest start for an MCU film.
  • A post-credits sequence teases a clash between the New Avengers and Sam Wilson’s Avengers, setting up the next MCU installment, 'Avengers: Doomsday,' slated for 2026.