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3mo ago

Marvel Officially Rebrands 'Thunderbolts*' as 'The New Avengers'

In a groundbreaking move, Marvel updates marketing materials to reflect the film's title change, aligning with its narrative twist and future MCU plans.

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Wyatt Russell, Florence Pugh, Sebastian Stan, David Harbour, and Hannah John-Kamen in "Thunderbolts*."
The cast of Thunderbolts*

Overview

  • Marvel has permanently rebranded its latest film, originally titled 'Thunderbolts*,' as 'The New Avengers,' marking the first planned post-release title change in studio history.
  • The rebrand was revealed three days after the film's release, with updated posters, billboards, and social media posts reflecting the new title globally.
  • The film’s narrative twist, where the team is renamed 'The New Avengers,' was planned from the earliest script drafts, according to director Jake Schreier.
  • The title change aims to leverage the Avengers brand to sustain box office momentum after a $76 million domestic opening, a modest start for an MCU film.
  • A post-credits sequence teases a clash between the New Avengers and Sam Wilson’s Avengers, setting up the next MCU installment, 'Avengers: Doomsday,' slated for 2026.