Overview

• Marvel has released an 8.5-hour video featuring Hugh Jackman as Wolverine breathing, accompanied by meditative music, as part of its experimental marketing strategies.
• The video, launched during National Stress Awareness Month, aims to merge pop culture with themes of stress management and relaxation.
• This release is part of Marvel's 'Marvel Ambiance' series, which previously included long-form videos of ambient settings from its cinematic universe.
• Hugh Jackman reprises his iconic role as Wolverine, appearing in the yellow suit without the cowl, in a video designed to engage audiences through unconventional content.
• Marvel continues to explore innovative promotional approaches, following previous successes like the five-hour 'Avengers: Doomsday' chair livestream.