Overview

• Thunderbolts* was officially rebranded as The New Avengers after its opening weekend, with updated marketing materials and cast involvement in the rollout.
• Disney CEO Bob Iger credited the film as the first demonstration of Marvel's strategy to prioritize fewer, higher-quality projects over quantity.
• The movie debuted at number one at the box office, earning $74 million domestically and $160 million globally, with an 88% Rotten Tomatoes score.
• Marvel adopted an A24-inspired marketing approach for the film, marking a departure from its traditional promotional strategies to combat superhero fatigue.
• The New Avengers are confirmed to return in Avengers: Doomsday in 2026, positioning the team as central to the MCU's future narrative.