Overview

• The promotional listing went live July 7 at 260 Baxter Building Plaza in New York and remains off-market to underscore its role as a marketing stunt.
• Marvel calibrated every detail around the number four with a $4,444,444 price tag, 4 bedrooms, 4 bathrooms and 4,444 square feet.
• Visitors can browse 11 behind-the-scenes set photographs and watch a guided video tour narrated by character Jack West.
• A link embedded in the listing directs fans to the final trailer for The Fantastic Four: First Steps as part of Marvel’s last wave of promotion.
• The campaign has gone viral across social platforms and media outlets, amplifying anticipation for the film’s July 25 theatrical release.