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Maruti Suzuki Shifts Focus to Exports as Domestic Car Demand Stalls

Income constraints and rising costs drive a 9% drop in small car sales, with overall passenger vehicle growth at just 2% this year.

Overview

  • Maruti Suzuki plans to increase exports by 20% this fiscal to sustain production and profitability amid weak domestic demand.
  • Small car sales declined by 9%, highlighting affordability challenges for 88% of households in India, as only 12% earn enough to afford cars priced above Rs 10 lakh.
  • Tax relief on incomes up to Rs 12 lakh, introduced in the FY26 budget, has proven insufficient to revive demand for small cars.
  • Overall passenger vehicle sales growth was limited to 2% this year, with projections of just 1–2% growth for the next fiscal year.
  • Congress leader Jairam Ramesh attributes the slowdown to widespread income stagnation, emphasizing its impact on the broader economy.