Overview

• The new mid-size SUV is planned to broaden Maruti’s lineup in response to sliding small-car sales.
• The model will be the first to roll off the Kharkhoda plant in Haryana, targeting a 10,000-unit-a-month capacity when fully scaled.
• Maruti intends to sell the SUV through its mass-market Arena showrooms.
• The Grand Vitara will remain a premium offering in Nexa dealerships as its volumes have plateaued.
• Bloomberg Intelligence analyst Tatsuo Yoshida warns that stronger SUV sales are essential for Maruti to defend its approximately 40% domestic market share from Mahindra, Hyundai and Tata.