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Maruti Suzuki Onboards Five Startups From MSIP’s Fourth Cohort To Co-Develop Tech Solutions

The company frames the tie-ups as a push to embed intelligent technology across operations.

Overview

  • AugurAI, Aatral, Zen Mobility, Indus Vision, and Proxgy were selected to collaborate across Maruti Suzuki’s business functions.
  • The companies come from the Maruti Suzuki Incubation Program run with IIM Bangalore’s NSRCEL entrepreneurship hub.
  • The collaboration targets higher-precision manufacturing, improved employee safety, and sustainable last-mile delivery of aftermarket parts.
  • MD and CEO Hisashi Takeuchi cited evolving consumer preferences, larger scale, a broader powertrain mix, varied export rules, and sustainability pressures as drivers for the initiative.
  • Maruti Suzuki will award proof-of-concept projects, including AI-based visual inspection, IoT-enabled safety systems, and electric mobility for last-mile logistics.