Overview
- The company said retail sales since the start of Navratri touched 75,000 by Thursday evening and were expected to cross 80,000 by day end.
- Daily customer inquiries jumped to about 80,000 from a usual 40,000–45,000, with roughly 18,000 bookings per day during the period.
- Small and entry-level cars are leading the surge, with booking growth of about 50% nationwide and close to 100% in markets beyond the top 100 cities.
- Some variants of Brezza, Dzire and Baleno could face short supply in four to five days, and buyers were urged to complete financing quickly as production cannot be ramped up immediately.
- The sales spike follows GST 2.0 taking effect with vehicle tax rates at 18% for many models and 40% for larger ones, alongside Maruti’s price cuts of up to Rs 1.29 lakh; the company had reported 30,000 retail sales earlier in the week.