Overview
- The A24 drama earned $875,000 from six theaters in its platform debut, the best per‑theater average reported since 2016, and expands nationwide on December 25.
- Industry tracking has been raised to an estimated $12–20 million domestic opening weekend after earlier $7–12 million forecasts, reflecting stronger‑than‑expected interest.
- Timothée Chalamet fronted an unconventional campaign geared to Gen Z that featured a 'leaked' Zoom, a Sphere rooftop moment, a branded blimp, pop‑ups, and comedic skits.
- Casting director Jennifer Venditti says more than 150 roles were filled using documentary‑style searches and select non‑actors to build authentic 1950s New York textures.
- On‑set accounts highlight Odessa A’zion crediting Chalamet’s support during difficult scenes, Tyler, the Creator detailing his first feature role, and press noting awards nominations including Golden Globes and Critics Choice.