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Marty Supreme’ Converts Viral Hype Into A24’s No. 2 Opening

Analysts say a star-led, stunt-heavy rollout turned online buzz into real ticket sales.

Overview

  • The film earned an estimated $28.3 million domestically across the Christmas frame, including $17 million over the traditional weekend, marking A24’s second-biggest debut.
  • Critics and audiences responded strongly, with roughly a 95% Rotten Tomatoes score and a B+ CinemaScore cited in reports.
  • Director Josh Safdie disclosed that Timothée Chalamet wore +10 contact lenses under −10 prescription glasses to impair his vision on set, complemented by facial prosthetics to achieve a grittier look.
  • Marketing experts credit an event-style campaign — from an orange blimp and Las Vegas Sphere stunt to pop-ups and viral merch — for positioning the release as a cultural moment.
  • The robust launch is notable given the reported $60–70 million production budget, the largest in A24’s history, as the movie gathers awards momentum with new nominations.