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Martin Scorsese Joins Black Forest Labs to Use AI for Storyboarding

He says the FLUX model lets him generate and share visual ideas faster to speed preproduction.

Overview

  • Scorsese announced on Tuesday that he has joined Black Forest Labs as an adviser and demonstrated using its FLUX generative model to create a storyboard in a video released by the company.
  • The director described the tool as “creatively freeing,” saying it helped him convey shots more quickly, save production time and reduce wear and tear on crew during preproduction.
  • Reporting confirms his advisory role and the FLUX storyboard test but leaves unclear whether Scorsese has a direct financial stake in the company or which specific film he used the tool on.
  • The move drew mixed reactions from the industry, with some filmmakers and executives framing AI as a production aid and several storyboard artists and creators criticizing models trained on existing work and raising ethics and labor concerns.
  • Black Forest Labs was founded in 2024 by Robin Rombach and has investor ties through BroadLight Capital and Michael Ovitz, a connection that highlights how talent and investment networks are speeding AI adoption in Hollywood and could push new talks about union protections and authorship rules.