Overview

• On June 2, 2025, Lewis alerted his 3.1 million X followers to a realistic deepfake video showing him promoting daily stock tips and a WhatsApp investment group.
• He instructed viewers to report the clip as a scam and to post warnings so others know it is criminal and not endorsed by him.
• Analysis of Action Fraud data shows Lewis was featured in 1,151 scam adverts in 2022–23, making him the UK’s most impersonated public figure in fraud cases.
• Schemes using his likeness have cost victims an estimated £20 million since 2022, with pensioners among those deceived.
• The episode underscores growing challenges for regulators and social platforms in curbing sophisticated AI-driven financial fraud.