Overview

• A viewer of ITV's This Morning lost £140,000 to a cryptocurrency scam using an AI-generated video of Martin Lewis to promote the fraudulent scheme.
• Lewis reiterated that he does not endorse or invest in cryptocurrencies and urged consumers to avoid any adverts featuring his image or other celebrities promoting crypto.
• He condemned both current and past UK governments for failing to implement effective regulations to hold big tech accountable for scam advertisements.
• The Online Safety Act, which includes provisions for addressing scam ads, is not expected to be fully enforced until 2027, leaving consumers vulnerable in the interim.
• Lewis called for significant fines and levies on tech companies that allow scam ads to proliferate, emphasizing the urgent need for stronger protections.