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Martin Lewis Labels Tumble Dryers Costly 'Demon' Appliances as TikTok Test Shows £1.98 Per Load

Coverage highlights air-drying, dehumidifiers, plus simple prep to cut energy use.

Overview

  • Shannen, known as _greengal on TikTok, reported that drying a full load of towels cost €2.35 (about £1.98) and took around 1 hour 45 minutes.
  • The video drew more than 16,000 views, with commenters suggesting tactics such as adding a dry towel to the load or running a double spin first.
  • Martin Lewis has warned that tumble dryers are the costly “demon appliance” in many homes, estimating typical costs up to about £1 per load.
  • He advises drying on an airer outside or avoiding the dryer when possible, and says dehumidifiers use less wattage and can be more effective in some cases.
  • Recent reports from UK outlets amplified his advice by using the TikTok example to illustrate running costs and encourage lower-energy habits.