Overview

• On ITV's This Morning, Gill Casey said her late husband was drawn in by an AI‑generated video using Lewis’s image and invested via a site reported as Terra‑Markets.
• She described a pattern of small initial deposits of about £500, frequent multi‑hour calls, and pressure to escalate to roughly £90,000 before demands for a £30,000 "tax" and a further £30,000 commission.
• Casey said the couple ultimately lost their life savings, reported as around £120,000, and she believes the stress worsened her husband’s health before his death.
• Appearing by video, Lewis said he was devastated, repeated that he does not do adverts or endorse investment or crypto schemes, and urged viewers to report such content.
• Lewis highlighted ongoing failures to curb scam ads, noting it has been years since his lawsuit against Facebook and that meaningful consumer protections remain lacking.