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Martin Lewis Fights Back Tears on This Morning in Renewed Warning Over Deepfake Investment Scams

He says social platforms provide no effective protections against the deceptive ads.

Overview

  • Gill Casey told ITV a 2022 fake video posing as a This Morning clip led her husband to invest via Terra-Markets, wiping about £120,000 of their savings.
  • She described months of frequent two-hour calls, a bogus rising account balance, and demands for a £30,000 tax followed by a £30,000 commission when they tried to withdraw funds.
  • Lewis said criminals are using AI-generated videos of him, insisted he never does adverts or endorses investments or crypto, and urged people to report suspect posts and check MoneySavingExpert.com to verify claims.
  • He cautioned viewers to treat celebrity-fronted social ads as likely scams and to avoid get-rich-quick promises.
  • Casey said the ordeal shattered her husband's confidence; he died 18 months later after a cancer diagnosis, which she believes the stress worsened.