Martin and Francesca Scorsese Team Up for Squarespace Super Bowl Ad

The father-daughter duo's viral dynamic is leveraged to attract younger audiences to Martin Scorsese's work.

Martin and Francesca Scorsese star in a Squarespace Super Bowl commercial, showcasing their viral father-daughter dynamic.
The ad features Martin Scorsese humorously admitting he doesn't know what a website is, with Francesca teaching him how to build one using Squarespace.
Francesca Scorsese's viral videos with her father have been credited with attracting younger audiences to Martin Scorsese's films, notably 'Killers of the Flower Moon'.
The Scorseses are expanding their collaboration beyond social media, working on a book for A24 and other projects together.
Francesca embraces the 'nepo baby' label, aiming to be transparent and honest about the advantages of her family connections.