Overview
- Elm Biosciences released the A3O Elemental Night Cream on Jan. 13 as its third product, priced at $165.
- The brand says the cream uses trifarotenyl caprylate that may convert on skin into a targeted ‘fourth-generation retinoid’ aimed at delivering benefits with less irritation.
- The formula also includes the company’s A3O proprietary antioxidant complex, ectoin and barrier-strengthening lipids for overnight hydration and firmness.
- The launch campaign features Helena Christensen, and the company cites input from an advisory board of more than 350 dermatologists, scientists and researchers.
- Early short-term reviews describe the cream as hydrating and non-irritating, while long-term efficacy and independent clinical verification of the claims are still pending.