Overview

• The direct-to-consumer launch pairs the A30 Elemental Serum with the Inner Dose Daily Skin Supplement, now on sale at elmbiosciences.com.
• Pricing lands at $135 for the serum and $50 for the supplement, with the two-product system offered at a discounted bundle rate.
• Developed with New York dermatologist Dhaval Bhanusali over five years, the line stems from a custom formula he created for Stewart.
• The serum uses a patent-pending complex the brand says addresses visible aging concerns such as UV damage, pigmentation, dehydration, irritation, and overall skin calmness.
• The supplement is formulated to target internal factors like inflammation, oxidative stress, and hormonal balance, using ingredients such as Polypodium leucotomos, vitamin D, holy basil, and turmeric, per the brand.