Particle.news
Download on the App Store
16 ARTICLES
·
last wk.

Martha Stewart Confirmed as Swansea City Minority Owner

Club leaders present the partnership as a profile play rather than a catalyst for heavy January spending.

NEW YORK, NEW YORK - OCTOBER 16: (L-R) Martha Stewart and Snoop Dogg attend Martha Stewart's 100th Book Party Celebration during Food Network New York City Wine & Food Festival presented by Invesco QQQ at Four Twenty Five on October 16, 2024 in New York City. (Photo by Astrid Stawiarz/Getty Images for NYCWFF)
Martha Stewart attends the Vanity Fair Oscar party in Beverly Hills during the 92nd Academy Awards, in Los Angeles, California, U.S., February 9, 2020. REUTERS/Danny Moloshok/File Photo
John Meore-Imagn Images
Image

Overview

  • Swansea’s majority owners Brett Cravatt and Jason Cohen announced Stewart’s minority stake in a statement on the club’s website.
  • Stewart attended Friday’s 2-1 win over Wrexham as a guest, joining existing celebrity part‑owners Snoop Dogg and Luka Modric.
  • The club did not disclose the size or terms of Stewart’s investment.
  • Ownership signaled a quiet January transfer window under head coach Vítor Matos, emphasizing squad size and youth development.
  • The move aligns with a broader trend of U.S. celebrity investors seeking to boost club visibility and revenues, with Swansea currently 19th in the Championship.