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Martha Stewart Calls Bagel-Eating Guide a Joke After Online Blowback

The Instagram post outlined breaking a PopUp Bagels quarter into small pieces topped with a modicum of cream cheese.

Overview

  • Stewart posted the step-by-step method on Instagram on Dec. 12, presenting it as a how-to she said she learned from her daughter, Alexis.
  • Her instructions advised cutting a bagel in half, taking a quarter, breaking it into “sweet little pieces,” and adding flavored or plain cream cheese.
  • She said the approach leaves her satisfied and never too full, and she specified a preference for using a bagel from PopUp Bagels.
  • Commenters denounced the technique as “unhinged” and “boomer diet culture,” with some offering harsher jabs such as “Put her back in jail.”
  • Following the criticism, Stewart edited the caption to say, “CAN’T ANYONE TAKE A JOKE?????? YIKES!!!!!!!!!!!!!!!!!!!!!!!!?!!!!,” as lifestyle outlets folded the episode into broader coverage of her public profile, including an American Eagle holiday campaign.