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Martha Stewart and Dr. Dhaval Bhanusali Unveil Elm Biosciences Skincare Brand

With support from 350 dermatologists, the two flagship products leverage proprietary molecules for inside-out aging defense ahead of their September 17 direct-to-consumer debut.

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Overview

  • Martha Stewart and Dr. Dhaval Bhanusali first teamed up seven years ago and dedicated five years to testing and refining their formulations.
  • Elm Biosciences will launch with the A3O Elemental Serum priced at $135 and the Inner Dose Daily Skin Supplement at $50.
  • Each formula incorporates new-to-market molecules selected with guidance from a 350-strong dermatologist advisory board to ensure clinical efficacy.
  • The A3O Elemental Serum blends a proprietary A3O complex with hyaluronic acid, squalane, vitamin E and blue tansy to enhance texture, radiance and collagen production.
  • The Inner Dose Daily Skin Supplement combines antioxidants and adaptogens such as organic turmeric, holy basil, vitamin D3, astaxanthin and polypodium leucotomos to counter inflammation, oxidative stress and pigmentation.