Overview
- Marston’s began serving the Hawkstone IPA & Beef Pie as a limited-time dish in roughly 498–500 pubs across the UK on Tuesday, with the campaign intended to draw customers to local sites.
- The pie combines British diced beef and pulled beef cheek slow-cooked in a gravy made with Hawkstone IPA, Barber’s Cheddar and seasonal vegetables inside a shortcrust pastry and is served with extra gravy and a choice of chips or mash.
- Bottles of Hawkstone IPA are being offered at participating pubs to pair with the dish, leveraging the beer’s profile after it was named England’s best IPA at the World Beer Awards in 2025.
- Marston’s has published local listings so customers can find the dish in specific pubs such as three venues in Keswick and the Sun Inn near Penrith in Cumbria and seven sites in Norfolk including The Copper Beech in Norwich and The Grayling in Great Yarmouth.
- Hawkstone’s sales team says higher beer sales translate into more barley purchases from British farmers, a link the brands use to frame the collaboration as support for UK agriculture and a potential boost to local farm income.